Privacy Policy
At Luvull.com (“Luvull,” “we,” “our,” or “us”), we are firmly committed to safeguarding your personal data and respecting your privacy rights. This Privacy Policy outlines how we collect, use, store, and protect your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and other relevant privacy legislation. We are committed to ensuring the confidentiality, integrity, and availability of your personal data and to processing that information in a lawful, fair, and transparent manner.
1. Scope of this Policy and Data Controller Role
This Privacy Policy applies to all personal data collected during your access and interactions with luvull.com, including when you browse our website, register for an account, make purchases, or communicate with us. Luvull is the data controller responsible for determining the purposes and means of processing your personal data.
If you are located in jurisdictions with specific rights, such as the European Union or California, specific sections of this Policy may apply to you with enhanced protections depending on applicable law.
2. Categories of Data We Process
We may collect, use, store, and transfer different types of personal data grouped as follows:
– Usage Data: This includes data about how you use the website such as IP address, browser type and version, geographic location, referral source, length of visit, and pages viewed.
– Account Data: This comprises your name, email address, phone number, shipping and billing address, and any other account-related information provided during registration or purchase.
– Profile Data: Includes your preferences, product interests, behavior on our platform, and feedback or survey responses.
– Communication Data: Encompasses the contents of email correspondences, customer service interactions, contact form submissions, and records of your communications with Luvull.
– Technical Data: Composed of device information, operating system details, browser details, system configurations, and similar technology-related data.
– Transaction Data: Pertains to payment information (processed via secure third-party payment gateways), purchase history, order status, delivery details, and refunds.
– Preference Data: Includes your marketing and communication consent choices, subscription settings, and stated product interests.
3. Legal Bases for Processing
We will only process your personal data when legally permitted. The main legal grounds we rely on include:
– Consent: When you provide clear, informed consent for us to process your data for specific purposes (e.g., subscribing to marketing emails).
– Performance of Contract: Where processing is necessary to perform a contract with you, such as delivering products or processing payments.
– Legal Obligation: Where we are required to comply with legal or regulatory obligations.
– Legitimate Interests: When processing is required for our legitimate business interests, provided such interests are not overridden by your rights and freedoms (e.g., for website improvements, fraud prevention).
4. Your Rights under GDPR and CCPA
You have the following rights regarding your personal data, subject to verification and legal limitations:
– Right of Access – You may request details of the personal data we hold about you.
– Right to Rectification – You can ask us to correct inaccurate or incomplete information.
– Right to Erasure – You may request the deletion of your data where legally permissible.
– Right to Restrict Processing – You can request us to suspend processing in certain scenarios.
– Right to Data Portability – You may request your data in a structured, commonly used, machine-readable format.
– Right to Object – You may object to our processing of your data on grounds relating to your particular situation.
– Do Not Sell My Personal Information – California residents have the right to opt out of any sale of their personal information.
– Non-Discrimination – You will not be discriminated against for exercising your privacy rights.
To exercise any of these rights, contact us at [email protected].
5. Security Measures
We implement robust administrative, physical, and technical measures to secure your data. These measures include encryption in transit and at rest, password-protected systems, access controls, firewalls, employee privacy training, and regular data backups. We take reasonable steps to protect data from unauthorized access, misuse, alteration, or loss.
Despite our efforts, no method of transmission over the internet or electronic storage is entirely secure. We urge users to practice caution when sharing information online.
6. International Data Transfers
Your personal data may be transferred to and processed in countries outside your jurisdiction where Luvull or its third-party service providers operate. Where such transfers occur, we ensure adequate safeguards are in place, including standard contractual clauses approved by relevant data protection authorities and supplementary measures where required.
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations. General retention periods include:
– Account Data: For the lifetime of your account and up to 2 years following account closure or inactivity.
– Transaction Data: 7 years, in compliance with financial laws.
– Communication Data: 3 years from the date of last interaction.
– Technical and Usage Data: 1 year, for statistical and analytical purposes.
– Marketing Preference Data: Until consent is withdrawn or 2 years after last engagement.
We securely erase or anonymize data upon expiration of the relevant retention period.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and for analytics purposes. Cookies are categorized as follows:
– Essential Cookies: Required for the core functionality of luvull.com (e.g., shopping cart persistence, account login).
– Functional Cookies: Enable improved site usability by remembering preferences and settings.
– Analytics Cookies: Help us understand website usage and improve performance (e.g., Google Analytics).
– Performance Cookies: Gather data about loading performance and error diagnostics.
You can manage cookie preferences through your browser settings or via our cookie consent manager, which complies with GDPR and CCPA standards.
9. Cookie Management and User Control
Upon visiting luvull.com, you are given the option to accept or manage cookie preferences. You may update these settings at any time. Most browsers also provide tools to disable cookies. Restricting cookies may impact certain site functionalities.
For California residents, we honor “Do Not Track” signals and other universal opt-out mechanisms, as required under the CCPA.
10. Children’s Privacy
We do not knowingly collect or solicit personal data from children under the age of 13. If you believe that a child under 13 has provided us with personal information, please contact us at [email protected]. Upon verification, we will take appropriate steps to delete such information.
11. Policy Updates
We may revise this Privacy Policy periodically to reflect changes in legal requirements, technology, or our business practices. When updates are made, we will revise the policy on luvull.com accordingly and notify users where legally mandated. Continued use of our website signifies your acknowledgment of the updated terms.
12. Questions and Contact Information
If you have any questions, concerns, or wish to exercise your rights regarding your personal data or this Privacy Policy, you may contact us via:
Email: [email protected]
Website: https://luvull.com
We are committed to complying with all applicable data protection regulations and ensuring your data rights are respected at all times.